Kim Kardashian has recently sported the cover of PaperMag’s Winter issue mimicking the work of Jean Paul Goude. Specifically his “Carolina Beaumont” or “Champagne Incident”.This magazine cover exposes the racist undertones of the artist’s work and the covert racism of the modern printed press.
Upon searching Jean Paul Goude,in most cases where the photographic subject is black.The viewer is exposed to an image of a hypersexulized black body.The subject is usually nude which exposing their gentialia,it can be argued that the nudity is used as an art expression but when displaying his portfolio of work it,the scale of nude black bodies is significantly larger to that of nude white bodies,specifically nude white bodies or nude white MALE bodies which upholds the sexualisation of marginalised groups.As a result of this Goude’s work cannot be regarded as an appreciation of black bodies or female bodies,as it is made apparent that he simply intends to expose a conventional predominately white audience to an area of unfamiliarity.His presentation of black bodies is simply akin to that of human zoos used within slavery in which black bodies were an exhibition of “human curiosities” as a result of their bodies that deviated from European standard.
In the case of Kim Kardashian’s reannactment of the “Champagne Incident” piece,the hypersexulisatioj of the black body is made evident.We are able to see the idealisation and protection of white feminity as a result of the contrast. Kim Kardashian,a sex symbol,commonly praised for her body as it sets an unachievable beauty standard for white females and oppresses black females in the sense that it suggests that their features are not desirable unless on a white,feminine body.This is a healthy assumption as Kim Kardashian has been openly praised for possessing the same physical traits that are associated with black women’s bodies.In Goude’s shot the viewers attention is immediately draw to the skin tone of the subject; it contrasts highly to the blue background used.The champagne glass is placed on the Black females bottom,drawing the viewers eye exclusively to her bare body,the views eyes are drawn away from the subjects facial features,decharacterising her.The views eyes are further drawn to her backside through the trail of champagne leading into the glass convenally placed on her butt. The primary focuses of the image are her butt and her skin tone. The smile on the models face ellicts a sense of comfort as assumed when viewing a smile.She is comfortable to be nude,She is amused by the “Champagne Incident”
PaperMag’s choice to use Kim Kardashian to remodel this image reveals how the intentions of this photo are inherently sexual. The black model is not used as a symbol of appreciation but rather as a way to present black females as overtly sexual and animalistic. Kim Kardashian is known for sex,her career inherently depends on her sex appeal.the intention of reannactment is comparison or appreciation.A young nude black model is compared to Kim Kardashian,who’s media focus is on her outer appearance as a sex symbol.This is clear evidence that the intention of the photo is to present the subject as sexual as it is an image that should be replicated by a sex symbol.
The campaign is also titled “Blow Up The Internet” The cover is to be interpreted as controversial and to get everyone talking about it. I have voluntarily contributed,I believe this should be used as an opportunity to expose the images of racism that are overlooked in everyday press.This cover will most likely be adopted by femisit critic,who will critiscie the demuhunisayiin of Kim Kardashian but will not expose Goude’s work.
also; note how kim kardashian is fully clothed whereas the black model is completely naked and fully exposed,if it was a remake of the image why isn’t Kim’s body more visible? You could argue it’s for a different audience but if so: why isn’t she wearing a less revealing article of clothing? I smell covert racism.